What is Branding Design?

Written By Julia Stanton
 

It came to my attention recently that some people don’t know what branding is!

Branding design / branding / brand design is the crucial marketing practice of creating the logo, design, and symbolic elements related to the brand to create a distinctive identity in comparison to the other brands in the market.

– www.marketing91.com

What does branding usually include?

  • BRAND STRATEGY

  • LOGO

  • SECONDARY LOGO

  • MARKS

  • COLOR PALETTE

  • FONT PAIRINGS

  • ILLUSTRATIONS AND PATTERNS

  • BRAND GUIDE

But what is all that stuff? What does it look like? Check out this branding project I did with ShugaFoot, a Baltimore nail salon.

Sometimes, after explaining all this, I get the response: “Julia, do I really need all that??”

Do you really need brand design?

The short answer is no! You certainly don’t need it. You can run a business without branding. So… why does anyone bother making the investment?

DO YOU REALLY NEED BRAND DESIGN TO HAVE A SUCCESSFUL, LONG LASTING, RECOGNIZABLE, COMPETITIVE BUSINESS?

Yup!

The long answer is: if you want to have a successful, long lasting, recognizable, competitive business in the modern world… yeah, you’re going to need branding 😉

Sound a bit overwhelming? I’m here to make the branding design process easy and fun. Just click the button below!

 
Julia Stanton
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