What is Brand Strategy?

 

If you’ve seen me flip through a brand strategy doc in my Instagram reels and wondered what in the world is in there, here’s your answer:

A plan.

Brand strategy, in its simplest form, is a business plan. And it’s the first step in the branding process!

The plan:

  1. WE WORK TO UNDERSTAND WHO YOUR AUDIENCE IS

  2. FIGURE OUT THE WAY TO THEIR HEARTS

  3. AND DEVELOP A ROADMAP TO GET THERE

All actions moving forward will be based off this plan: your brand design, taglines, website copy, even your Instagram captions.

WHAT DOES THE PLAN LOOK LIKE?

The brand strategy document is broken up into 5 sections:

  1. You & Your People

  2. Creating Connection

  3. Problem-Solving

  4. Competition

  5. Action

WHY BRAND STRATEGY?

Truthfully?

Brand strategy is the only way to build a strong brand nowadays. It used to be that all you had to do was have a great product or service, and people would come. In today’s world, new brands pop up every minute! The market is so dang saturated that a great product/service is no longer enough to get people interested (sad, I know).

So what does it take to get people to become a diehard fan of your brand nowadays??

An emotional connection and shared values.

Brand strategy is where we discover the emotional connection and shared values. Then we figure out how we can infuse them into your design, messaging, and marketing.

Ready to have a plan?

Click below to contact me about branding. Which yes, includes brand strategy!

 
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