4 Questions to Ask Your Brand Designer
Ever had a bad experience with a “brand designer?” Ask these 4 questions from the get-go to ensure you’re working with a professional:
1. DOES YOUR BRANDING PROCESS INCLUDE STRATEGY? OR JUST DESIGN?
IDEAL RESPONSE:
“My process includes both, as the design is entirely dependent on the strategy.”
2. WHAT TYPE OF FILES WILL BE INCLUDED IN THE FINAL BRAND PACKAGE?
IDEAL RESPONSE:
“Both JPGs and transparent PNGs for web + print use, as well as vector files.”
3. HOW INVOLVED WILL I NEED TO BE IN THE PROCESS?
IDEAL RESPONSE:
“I will be giving regular updates on my progress, and will expect your feedback within 1-3 business days.”
4. WILL I GET UNLIMITED LICENSING AND USAGE RIGHTS TO THE LOGO?
IDEAL RESPONSE:
“Yes.”
Branding is an INVESTMENT, so do it right (with a professional designer) the first time and you’ll save yourself time, headache, and of course that $$$.
